Better Kibble for Dogs Deluxe Chicken Recipe

(20 customer reviews)

$12.99$29.99 or from $11.04$25.49 / month

Better Kibble is temporarily OUT OF STOCK online, but available in thousands of grocery stores across the U.S. View our store locator to find a store near you!

Our Better Kibble is the next generation in dog food. Our Deluxe Chicken Recipe has U.S.A. Anti-biotic Free Chicken as its first ingredient. Slow baked at 170 degrees and air dried to seal in all the nutrients and goodness. Better Kibble not only gives your dog superior nutrition but also an abundance of flavor and a semi-moist texture your dog will love.



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Whole Foods

The Next Generations of Dog Food

We are what we eat — and that goes for our dogs too. We want to ensure our furry friends live their healthiest and happiest lives. That’s why we make our food using only fresh, whole, high-quality ingredients that are slow cooked at 170° to ensure they retain all their nutrients and the delicious taste of our ingredients.

More about better kibble for dogs

Doggo Headshot

Why Better Kibble?

Real Meat is always our #1 ingredient

NO GMO’s in any of our recipes, ever

Slow Baked at 170° & Air Dried to Retain All the Nutrients

The First Semi-Moist Pet Food

No Refrigeration Required

Ranked #1 in independent taste tests

We make dogs happy graphic

BETTER Nutrition FOR YOUR DOG Starts with Healthy, Human-Grade IngredientS

Our ingredients and cooking process combined with a unique semi-moist texture will guarantee to have your dogs tail wagging and their mouth drooling with anticipation. Our deluxe chicken recipe has only 21 high-quality ingredients, plus vitamins & minerals.


Fresh Chicken


Whole Eggs

Coconut Oil

Coconut Oil









Rolled Oats

Rolled Oats





Fish Oil

Fish Oil

Chia Seeds

Chia Seeds




Chicken, Coconut Oil, Coconut Glycerin, Flaxseed, Peas, Carrots, Dried Eggs, Kelp, Bovine Plasma, Pumpkin, Rolled Oats, Natural Flavor, Chia, Apples, Salt, Blueberries, Cranberries, Fish Oil, Dried Saccharomyces Cerevisiae Fermentation Product, Mixed Tocopherols (preservative), Rosemary Extract (flavor).

(Vitamin E Supplement, Calcium Carbonate,
Vitamin A Supplement, Niacin, D-Calcium Pantothenate, Riboflavin, Thiamine Mononitrate, Biotin, Vitamin B12 Supplement, Vitamin D Supplement, Vitamin B6 Supplement, Calcium Iodate, Folic Acid).

MINERALS: (Potassium Chloride, Zinc Sulfate, Zinc Proteinate, Iron Proteinate, Iron Sulfate, Copper Sulfate, Copper Proteinate, Manganese Sulfate, Selenium Yeast, Manganese Proteinate.


Better Kibble Deluxe Chicken Recipe diet is formulated to meet the Nutrition levels established by the AFFCO Dog Feed Nutrition Profiles for dogs of all life stages.

Crude Protein (Min.)26.0%
Crude Fat (Min.)21.0%
Crude Fiber (Max)5.2%
Moisture (Max)28.0%
Daily Feeding Guidelines 3,304 kcal/kg or 373 kcal/cup ME | 1 Cup = Approximately 3.42oz | Approximately 14 cups per 3lb bag
Feed Your Dog: 1/2 Cup 3/4 Cup 1 1/4 Cups 1 1/2 cups 1 3/4 cups 2 cups 2 1/4 cups 2 1/2 cups 3 cups 3 1/2 cups
Kcal/day: 188 282 470 562 657 750 845 938 1125 1312

What People Are Saying

  1. Barnara Vicedomini

    I purchased this item from my local supermarket about a month ago.
    I have never seen it in the store before, but as I was down the pet food aisle, I spotted this product. I took the bag from the shelf, read the ingredients, and quickly added it to my cart. I fed this to my 2 dogs that same night, and I tell you, they loved it. So, from then on, I have used this dog food and my dogs are very happy about this. I have noticed a change in their coats, along with better belly health. I give this product 5 stars, and so do my 2 dogs. They are elderly and I am always looking for an alternative for dry kibble. This fits the bill because it is semi-moist.

  2. Brandon Sanchez

    Please for the love of dogs do not stop making your BetterKibble line. Also do not sell out to Purina cause they’ll change the ingredients. This is the only food that my dog will eat. I’ve tried everything even Farmers Dog and he only eats BetterKibble and he goes crazy for it. It has become hard to find now and I’m worried that something is going on with the company. Please tell me there is nothing to worry about.

  3. Michele Davidson

    My dog actually devoured it and I’m interested in trying some of your other flavors and products.

  4. Ellen Barbara

    My dogs LOVE THIS!!!

  5. Linda Bush

    I brought better kibble semi moist gourmet dog food. My dog seems to like it.

  6. Stefani Rizer

    I found Better Kibble at my grocery store. It’s labeled Better Kibble Semi Moist gourmet dog food Prime Beef recipe and my dog loves it.

  7. Diana Marsh

    My Border Collie is incredibly picky and GI sensitive but she will eat this product of yours. I have tried other products and nothing has worked.

  8. Pamela Long

    My dog loves it and she is a very picky eater!

  9. Julia North

    I bought a bag of Better Kibble Chicken Semi Moist Gourmet Dog Food and my dog loves it.

  10. Susan McLaren

    I purchased your product “Better Kibble Semi Moist gourmet Dog Food.” It’s awesome and my dog loves it.

  11. Jean Maples

    Hi. I have recently purchased Better Kibble semi-moist at a store. Picky little dog, won’t eat any kind of manufactured dogfood. She LOVES your kibble. Thanks 😊

  12. Dana

    I was so Happy to Find a Quality Product for my FurBaby. My Dog Loves this he will run from upstairs when he hears the Bag. This food has helped with my dogs Digestion and more solid Bowel Movements. This product is excellent. Nothing compares & I couldnt be more grateful and happy to have this product available. I have actually tried their treats and they have been great as well! Thank You 🙂

  13. Sandra Polotaye

    My 13 year old cockapoo will not eat any kind of dog food . I have been cooking chicken for him for almost 4 years. I’ve tried all the tricks to try to get him to eat any kind of dog food without success.a. I’ve tried the Farmers Dog, which he ate for around 9 months when he decided he didn’t like that and I was left with a freezer full of dog food. While I was grocery shopping a week ago I saw Better Kibble and decided to try it. Fed him dinner that night and he ate the kibble before he ate his chicken. Surprised the heck out of me. we were leaving the next day for vacation and I stopped cooking chicken, put it in the freezer, went back to the grocery store and stocked up on Better Kibble to take with us instead of fresh cooked chicken. We are now in our second week and he continues to eat like it was one of his treats. please don’t sell to anyone or I will have to cook for him again. Thank you, Thank you.

  14. Zach (verified owner)

    Im so happy I discovered better kibble! It’s always been a challenge to find a dog food my pup wants to eat. This was it. She’s happier, seems healthier and hungrier than ever before. Thank you, Better Kibble.

  15. Daisy

    My Shih Tzu and Maltese are very picky. They refuse to eat most kibble and I usually end up having to home cooking or buy wet food. When I tried this product, they cleaned their bowl and kept looking at me for more. I gave them a little bit more and they cleaned their bowls again. I’m very glad I found this, make feeding time so much easier now.

  16. Melissa Shipe

    Found this at the grocery store! Didn’t have time to get to the pet store for the usual high quality dog food that my pup is honestly never too excited about eating. Well, this food changed the game. I love the ingredients and my dog LOVES mealtime now. So happy to have found you!

  17. Anna Tyrpin

    My dogs love this food 🐕

  18. Nancy

    I have an extremely picky dog that will eat. She eats nothing whether it’s home-cooked, frozen raw or freeze dried raw. I’ve been gone crazy trying to find a food that she likes. She loves this. I insist on feeding my dog only the best, which is why I was shooting for the home cooked and raw foods, but what good does that do if she won’t eat.. Thank you so much and please do not sell out to any of the big “Pharma” dog food companies, and please keep making this wonderful semi moist dog food with wholesome clean ingredients. This food is a lifesaver for my picky little Whippet.

  19. Kathryn

    My dog has refused dog food for 2 years untill we tried this. Awesome product. But hard to find where we live

  20. Chris

    My dog is so finicky never eats anything and he eats this immediately!

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