Better Kibble for Dogs Prime Beef Recipe

$12.99$29.99 or from $11.04$25.49 / month

Our Better Kibble is the next generation in dog food. Our Prime Beef Recipe has New Zealand Grass Fed Beef as its first ingredient. Slow baked at 170 degrees and air dried to seal in all the nutrients and goodness. Better Kibble not only gives your dog superior nutrition but also an abundance of flavor and a semi-moist texture your dog will love.

The Next Generations of Dog Food

We are what we eat — and that goes for our dogs too. We want to ensure our furry friends live their healthiest and happiest lives. That’s why we make our food using only fresh, whole, high-quality ingredients that are slow cooked at 170° to ensure they retain all their nutrients and the delicious taste of our ingredients.

More about better kibble for dogs

Doggo Headshot

Why Better Kibble?

Real Meat is always our #1 ingredient

NO GMO’s in any of our recipes, ever

Slow Baked at 170° & Air Dried to Retain All the Nutrients

The First Semi-Moist Pet Food

No Refrigeration Required

Ranked #1 in independent taste tests

We make dogs happy graphic

BETTER Nutrition FOR YOUR DOG Starts with Healthy, Human-Grade IngredientS

Our ingredients and cooking process combined with a unique semi-moist texture will guarantee to have your dogs tail wagging and their mouth drooling with anticipation. Our deluxe chicken recipe has only 21 high-quality ingredients, plus vitamins & minerals.


Fresh Beef


Whole Eggs

Coconut Oil

Coconut Oil



Cranberries & Blueberries

Blueberries / Cranberries





Rolled Oats

Gluten Free Oats





Fish Oil

Fish Oil

Chia Seeds

Chia Seeds




Beef, Coconut Oil, Coconut Glycerin, Flaxseed, Peas, Carrots, Beef Plasma, Dried Eggs, Kelp, Pumpkin, Rolled Oats, Natural Flavor, Chia, Apples, Salt, Blueberries, Cranberries, Fish Oil, Dried Saccharomyces Cerevisiae Fermentation Product, Mixed Tocopherols (preservative), Rosemary Extract (flavor)

VITAMINS: Vitamin E Supplement, Calcium Carbonate, Vitamin A upplement, Niacin, D-Calcium Pantothenate, Riboflavin, Thiamine Mononitrate, Biotin, Vitamin B12 Supplement, Vitamin D Supplement, Vitamin B6 Supplement, Calcium Iodate, Folic Acid.

MINERALS: Potassium Chloride, Zinc Sulfate, Zinc Proteinate, Iron Proteinate, Iron Sulfate, Copper Sulfate, Copper Proteinate, Manganese Sulfate, Selenium Yeast, Manganese Proteinate.


Better Kibble Prime Beef Recipe diet is formulated to meet the Nutrition levels established by the AFFCO Dog Feed Nutrition Profiles for dogs of all life stages.

Crude Protein (Min.)26.0%
Crude Fat (Min.)21.0%
Crude Fiber (Max)5.2%
Moisture (Max)28.0%
Daily Feeding Guidelines
Feed Your Dog: 1/2 Cup 3/4 Cup 1 1/4 Cups 1 1/2 cups 1 3/4 cups 2 cups 2 1/4 cups 2 1/2 cups 3 cups 3 1/2 cups
Kcal/day: 188 282 470 562 657 750 845 938 1125 1312


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