Because your
pet deserves better.

For dogs

For cats

What We’ve
Got Cooking

Entrée

Our drool-worthy, human-grade entrees are served in a variety of homestyle recipes your pup will love.

Shop Dog Entrees

Entrée

Our drool-worthy, human-grade entrees are served in a variety of homestyle recipes your pup will love.

Shop Dog Entrees

Entrée

Our drool-worthy, human-grade entrees are served in a variety of homestyle recipes your pup will love.

Shop Dog Entrees

Air Dried

Unlike traditional kibble, our dog food is slow cooked and air dried to lock in flavor and nutrients.

Shop Air Dried

Air Dried

Unlike traditional kibble, our dog food is slow cooked and air dried to lock in flavor and nutrients.

Shop Air Dried

Air Dried

Unlike traditional kibble, our dog food is slow cooked and air dried to lock in flavor and nutrients.

Shop Air Dried

Paté

Human-grade pates with a meaty taste and smooth texture cats can’t resist.

Shop Cat Pates

Paté

Human-grade pates with a meaty taste and smooth texture cats can’t resist.

Shop Cat Pates

Paté

Human-grade pates with a meaty taste and smooth texture cats can’t resist.

Shop Cat Pates

You eat these
ingredients every day.

Your pet should too.

Real meat, real fruit, real veggies, and no fillers. Our products are slow cooked and full of ingredients that humans and pets love, making a meal that’s as tasty as it is healthy.

At Because It’s Better, we believe in real ingre

Just like humans, dogs are what they eat. Give you

New Year, new food. This time, with real meat, veg

It’s simple: Better ingredients. Better health.

Did you know that January is #NationalTrainYourDog

Three requirements for a 5-star dinner: Great Ing

Just the good stuff. No fillers or additives.

Your dog would never give you anything other than

Our philosophy is simple: if it’s good enough fo

Simple, fun, delicious. Celebrate #WorldAnimalEnri

They are your best friend, after all.

Why would you feed your dog anything other than th

Healthy ingredients. Healthy food. Healthy dog. Do

Your dog’s health is the most important thing –

This is our kibble. It’s made with real ingredie

We love hearing what dogs (and their owners) think

Nothing but the best for your dog on #Internationa

Do you really know whats inside your dog food? W

How does Better Kibble compare? 🥩 Unlike dry k

Picky Eater Pets, listen up!👂 Better Kibble i

Because your pet deserves better.

What We’ve Got Cooking

Entrée

Entrée

Entrée

Air Dried

Air Dried

Air Dried

Paté

Paté

Paté

You eat these ingredients every day. Your pet should too.

Don’t miss a morsel, follow us on Instagram.

Because your
pet deserves better.

What We’ve
Got Cooking

You eat these
ingredients every day.

Your pet should too.

Don’t miss a
morsel, follow us
on Instagram.