Introducing

Because It’s Better sustainable dog food, with nutritious clean protein

Learn More

Shop All Products

Introducing

Because It’s Better sustainable dog food, with nutritious clean protein

Learn More

Shop All Products

HAPPY DOG.
HAPPY PLANET.

Because It’s Better products are made with tasty nutritious plant-based and alternative proteins — because clean nutrition means more happy tomorrows.

COMPLETE NUTRITION

High quality, plant-based & alternative proteins, plus key minerals and vitamins.

ABOUT OUR INGREDIENTS

SUSTAINABLY MADE

Clean protein, 100% solar-powered manufacturing, fully recycled packaging, and more.

About our mission

TOTAL TRANSPARENCY

We love our pets as much as you love yours and it is important that you trust what you are feeding them.

Questions & Answers

Field to Bowl

Sweet Potato
Flax Seed
Eggs
Carrots
Chickpeas

$18.99 – $34.99

Even picky eaters will gobble up this healthy harvest. Field to Bowl is packed with irresistible flavors and all the essential amino acids, vitamins, and minerals your dog needs for a healthy, balanced diet.

Buy Now

See All Products

No Animal
Meat

Alternative Protein Source

Plant
Protein

No Animal By Products

No Animal Cruelty

SUSTAINABLE CLEAN PROTEIN DOG FOOD

Complete nutrition with clean proteins, vitamins, and minerals.

SHOP FOOD

SUSTAINABLE CRUNCHY & CHEWY DOG TREATS

Plant-based tasty snacks that go the extra mile with healthy ingredients.

shop treats

SUSTAINABLE DOG FOOD TOPPERS

All-natural plant-based sprinkles to make mealtime even more delicious.

shop toppers

“

My dogs love Because It’s Better. I feel so much better giving my little pup a clean ingredient dog food without fillers and other junk ingredients. He’s a happy, healthy dog!”

” Emalee from Pittsburgh