Functional Treats & Toppers

Introducing

Delicious Toppers & Treats with Functional Ingredients

Dog waiting for Food

Introducing

Because It’s Better sustainable dog food, with nutritious clean protein

Happy Dog with Owner

Introducing

Happier Dogs and a Healthier Planet, One Meal at a Time™

HAPPY DOG.
HAPPY PLANET.

Because It’s Better products are made with tasty nutritious plant-based and alternative proteins — because clean nutrition means more happy tomorrows.

Because It's Better Ingredients Heart

COMPLETE NUTRITION

High quality, plant-based & alternative proteins, plus key minerals and vitamins.

Good for Pets & the Planet

SUSTAINABLY MADE

Clean protein, 100% solar-powered manufacturing, fully recycled packaging, and more.

Honest, Transparent & Authentic

TOTAL TRANSPARENCY

We love our pets as much as you love yours and it is important that you trust what you are feeding them.


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No Animal
Meat

No Animal Byproducts Icon

Alternative Protein Source

Plant Protein Icon

Plant
Protein

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No Animal By Products

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No Animal Cruelty

Because It's Better Food

SUSTAINABLE CLEAN PROTEIN DOG FOOD

Complete nutrition with clean proteins, vitamins, and minerals. 

Because It's Better Treats

SUSTAINABLE CRUNCHY & CHEWY DOG TREATS

Plant-based tasty snacks that go the extra mile with healthy ingredients.

Because It's Better Toppers

SUSTAINABLE DOG FOOD TOPPERS

All-natural plant-based sprinkles to make mealtime even more delicious.

My dogs love Because It’s Better. I feel so much better giving my little pup a clean ingredient dog food without fillers and other junk ingredients. He’s a happy, healthy dog!
Emalee from Pittsburgh
Woman with her cute dog.
See What People Are Saying

WHERE TO BUY

Fresh Direct Logo
More Stores Coming Soon
Sprouts Farmers Market
Stop & Shop Logo
Dollar General Logo

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