Dog waiting for Food

Introducing

Because It’s Better sustainable dog food, with nutritious clean protein

Happy Dog with Owner

Introducing

Because It’s Better sustainable dog food, with nutritious clean protein

HAPPY DOG.
HAPPY PLANET.

Because It’s Better products are made with tasty nutritious plant-based and alternative proteins — because clean nutrition means more happy tomorrows.

Because It's Better Ingredients Heart

COMPLETE NUTRITION

High quality, plant-based & alternative proteins, plus key minerals and vitamins.

Good for Pets & the Planet

SUSTAINABLY MADE

Clean protein, 100% solar-powered manufacturing, fully recycled packaging, and more.

Honest, Transparent & Authentic

TOTAL TRANSPARENCY

We love our pets as much as you love yours and it is important that you trust what you are feeding them.


No Icon

No Animal
Meat

No Animal Byproducts Icon

Alternative Protein Source

Plant Protein Icon

Plant
Protein

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No Animal By Products

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No Animal Cruelty

Because It's Better Food

SUSTAINABLE CLEAN PROTEIN DOG FOOD

Complete nutrition with clean proteins, vitamins, and minerals. 

Because It's Better Treats

SUSTAINABLE CRUNCHY & CHEWY DOG TREATS

Plant-based tasty snacks that go the extra mile with healthy ingredients.

Because It's Better Toppers

SUSTAINABLE DOG FOOD TOPPERS

All-natural plant-based sprinkles to make mealtime even more delicious.

My dogs love Because It’s Better. I feel so much better giving my little pup a clean ingredient dog food without fillers and other junk ingredients. He’s a happy, healthy dog!
Emalee from Pittsburgh
Woman with her cute dog.
See What People Are Saying

WHERE TO BUY

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