HAPPY DOG.
HAPPY PLANET.
Because It’s Better products are made with tasty nutritious plant-based and alternative proteins — because clean nutrition means more happy tomorrows.
COMPLETE NUTRITION
High quality, plant-based & alternative proteins, plus key minerals and vitamins.
SUSTAINABLY MADE
Clean protein, 100% solar-powered manufacturing, fully recycled packaging, and more.
TOTAL TRANSPARENCY
We love our pets as much as you love yours and it is important that you trust what you are feeding them.
Featured Product
Field to Bowl
Even picky eaters will gobble up this healthy harvest. Field to Bowl is packed with irresistible flavors and all the essential amino acids, vitamins, and minerals your dog needs for a healthy, balanced diet.
No Animal
Meat
Alternative Protein Source
Plant
Protein
No Animal By Products
No Animal Cruelty
SUSTAINABLE CLEAN PROTEIN DOG FOOD
Complete nutrition with clean proteins, vitamins, and minerals.
SUSTAINABLE CRUNCHY & CHEWY DOG TREATS
Plant-based tasty snacks that go the extra mile with healthy ingredients.
SUSTAINABLE DOG FOOD TOPPERS
All-natural plant-based sprinkles to make mealtime even more delicious.
WHERE TO BUY
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