Frequenty Asked Questions

We focus on human-grade ingredients, slow-cooked processes, and real, whole foods—no fillers, artificial preservatives, or unnecessary additives. Unlike traditional pet food, our products are carefully crafted to ensure optimal taste and nutrition, keeping your pets happy and healthy.

Yes! Our wet dog food and cat food are human-grade, meaning they’re made with the same quality ingredients you’d expect in your own meals in USDA-inspected facilities. Our air-dried dog food is crafted with fresh, whole ingredients, gently air dried to lock in nutrition and taste.

We use real meat, fresh vegetables, superfoods, and whole ingredients to create nutrient-rich, balanced meals. You’ll never find fillers like corn, wheat, soy, or artificial additives in our recipes.

No! We believe pets deserve real food, which is why we never use artificial preservatives, fillers, or by-products. Our recipes are designed with high-quality, natural ingredients.

Our products are available for purchase online at Amazon and Chewy and at select retailers.

Our products are made in facilities that meet the highest industry standards, including those set by the FDA and AAFCO (Association of American Feed Control Officials). We are committed to ensuring the safety and quality of all our recipes.

Because It’s Better Air Dried is gently air-dried to retain maximum nutrient quality. Unlike traditional kibble that undergoes high-heat extrusion, our process preserves the natural taste and nutrition of real, wholesome ingredients.

We offer three delicious, nutrient-rich recipes:

Real Beef & Veggies
Real Chicken & Veggies
Real Salmon & Veggies

Each recipe features real meat as the #1 ingredient, along with superfoods like chickpeas, flaxseed, pumpkin, and blueberries.

Yes. Our air dried dog food contains no grains and is made with wholesome, nutrient-dense ingredients that support your dog’s health​.

Yes. Because It’s Better Air Dried is formulated for all life stages, from puppies to seniors, following AAFCO guidelines.

No. Our air dried dog food is completely free of artificial preservatives, colors, and flavors. We use natural ingredients and gentle air-drying to preserve freshness.

Our recipes feature nutrient-dense superfoods, including:

Chickpeas
Flaxseed
Pumpkin
Blueberries
Carrots
Sweet Potatoes

Start by mixing 25% of Because It’s Better Air Dried with your dog’s current food and gradually increase over 7-10 days until fully transitioned.

The recommended feeding amount varies based on weight. For example:

5 lbs – ½ cup per day
25-50 lbs – 1 ¾ to 3 ¼ cups per day
50-100 lbs – 3 ¼ to 5 ¼ cups per day

Our air dried dog food is pantry-safe and should be stored at room temperature in a sealed bag. Refrigeration or freezing is not recommended.

You can purchase Because It’s Better Air Dried Dog Food online at Amazon or Chewy, or through select retailers.

Because It’s Better Entrée is a human-grade, slow-cooked wet dog food made with real, high-quality ingredients that provide a complete and balanced meal for all life stages​.

We offer three delicious and nutritious flavors:

Lamb Stew with Rice
Chicken & Pasta Recipe
Beef Stew with Veggie

Yes. Because It’s Better Entrée is formulated for all life stages, including puppies, adults, and even large-breed dogs over 70 lbs.

Our recipes are:

• Human-grade and made with real, recognizable ingredients.
• Slow-cooked to retain maximum nutrients and natural flavor.
• Free from artificial preservatives for a clean and wholesome meal​.
• Made in the USA in USDA-inspected facilities.

Each recipe features real meat as the #1 ingredient along with nutritious vegetables, essential vitamins, and minerals:

• Lamb Stew: Lamb, rice, spinach, carrots
• Chicken Pasta: Chicken, fettuccine pasta, carrots, peas
• Beef Stew: Beef, sweet potatoes, carrots, celery, oats

No. Our wet dog food is free from artificial preservatives and made with natural ingredients​.

The recommended feeding amounts vary based on weight and activity level:

Light activity: 8-12 oz per 15 lbs of body weight per day.
Moderate activity: 10-14 oz per 15 lbs of body weight per day.
Puppies: 5-8 oz per 5 lbs of body weight per day.
Pregnant/lactating dogs: Feed as much as they can consume in at least 2 meals per day

Not all recipes are grain-free. The Lamb Stew contains rice, and the Beef Stew includes oats, while the Chicken & Pasta Recipe contains fettuccine pasta.

Yes. Because It’s Better Entrée can be served as a complete meal or mixed with kibble to enhance your dog’s diet

Because It’s Better Paté is human-grade, ready-to-eat wet cat food made with real, high-quality ingredients. It’s a complete and balanced meal suitable for cats of all life stages in a delectable paté texture cats can’t resist.

We offer three delicious paté-style recipes:

Chicken Recipe – made with real chicken breast and liver​
Turkey Recipe – made with real turkey and poultry giblets​
Turf & Surf Recipe – made with real beef, chicken, and pollock​

No, all Because It’s Better Paté recipes contain oats, which provides a natural source of fiber.

Yes. Because It’s Better Paté is formulated for all life stages, including kittens, adult, and senior cats​.

Each recipe features real, human-grade protein as the first ingredient:

Chicken Recipe: Chicken breast, chicken liver, chicken broth​
Turkey Recipe: Turkey, poultry giblets, poultry broth​
Turf & Surf Recipe: Beef, chicken broth, beef liver, pollock​

No, Because It’s Better Paté is free from artificial preservatives, colors, and flavors​.

The recommended feeding amounts vary based on weight and activity level:

Adult cats: 2 to 3 oz for every 2 lbs of body weight per day.
Kittens: Feed up to twice the adult amount.
Pregnant/nursing cats: Require 2-4 times their normal feeding​

Yes. Because It’s Better Paté has high moisture content, which helps cats stay hydrated​.