Introducing
Better Kibble Semi-Moist Gourmet Dog Food
Ultra-premium, fridge-free dog food for pet parents who care about the ingredients that go into their best friend’s bowl – and belly.
The Next Generation of Dog Food
We are what we eat — and that goes for our dogs too. We want to ensure our furry friends live their healthiest and happiest lives. That’s why we make our food using only fresh, whole, high-quality ingredients that are slow cooked at 170° to ensure they retain all their nutrients and the delicious taste of our ingredients.
Real Meat
is always our #1 ingredient.
No GMO’s
in any of our recipes, ever.
Slow Cooked at 170°
to retain important nutrients.
Semi-Moist, Chewy
texture that dogs love!
No Refrigeration Needed
just reseal the bag to sustain freshness.
Ranked #1
in independent taste tests.
Better Kibble Dog Food is a Complete and balanced for all life stages
Superior Ingredients 
Superior Nutrition
Better Nutrition for your dog starts with healthy, human-grade ingredients
Our ingredients and cooking process combined with a unique semi-moist texture will guarantee to have your dogs tail wagging and their mouth drooling with anticipation. Our deluxe chicken recipe has only 17 high-quality ingredients, plus vitamins & minerals
Fresh Chicken
Whole Eggs
Coconut Oil
Peas
Carrots
Blueberries
Cranberries
Apples
Rolled Oats
Chia Seeds
Pumpkin
Kelp
Fish Oil
Sesalt
Semi-Moist Texture with Fresh Meat in Every Bite.
The soft, chewy goodness of fresh ingredients finally meets the fridge-free convenience of kibble.
Low Carm Macros Could Help Extend Your Dog’s Life*
Carbohydrates aren’t bad for dogs. In reasonable amounts, they can actually provide a practical source of energy. Most dog food is just too high in carbs. Using a dog’s ancestral diet as a model, the total amount of carbs consumed by your dog’s evolutionary ancestor was around 14 percent of their total diet.
You may have noticed that commercial dry kibble manufacturers don’t put list the percentage of Carbs on the bags the reason for this is most commercial dry kibble is over 50% carbs. Commercial dry kibble tends to contain 40-50% grains or other starchy vegetables, this is to simplify there manufacturing process and to increase their profit margins.
Better Kibble only has 16% high quality carbs we don’t use any cheap fillers.
High Quality, Clean, Sustainable Protein
Deluxe Chicken Recipe
with fresh chicken, carrots, chia seeds, eggs, apples, and cranberries
Prime Beef Recipe
with fresh beef, peas, carrots, chia seeds, egg, and blueberries
Supreme Salmon Recipe
with fresh salmon, flax seed, carrots, eggs, and blueberries
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Because It’s Better Sustainable Pet Food Movement and show that you…
