http://Because%20It's%20Better%20Why

why it’s better

Quality is everything

Leaf Separator

We believe that you are what you eat, and that goes for our dogs too.

Clean Protein

Clean, plant-based & alternative proteins

The plant-based and alternative proteins we use are rich in all the nutrients and amino acids your dog needs for a healthy, balanced diet — and they leave a much smaller carbon pawprint than the regular meat-based proteins used in other pet food. A small daily change can make a big difference for your dog and the planet.

No Icon Dark

No Animal
Meat

No Animal Byproducts Icon Dark

Alternative Protein Source

Plant Protein Icon Dark

Plant
Protein

No Icon Dark

No Animal By Product

No Icon Dark

No Animal Cruelty

OTHER QUALITY INGREDIENTS

Sweet Potato Ingredient

Sweet Potato

One of the best dietary sources of vitamin A, which can promote healthy skin, coat, eyes, nerves, and muscles in dogs. Rich in vitamins B, C, D, magnesium, potassium, calcium, and iron.
Lentils Ingredient

Lentils

A great source of iron, fiber, and plant-based protein. Lentil’s low-calorie, high-fiber content helps dogs feel full while keeping blood levels from spiking too sharply after a meal.
Flax Seeds Ingredient

Flax Seed

Filled with omega-3 & 6 fatty acids, to help keep your dog’s coat shiny and their skin healthy. Also contains alpha-linolenic acid, know for it’s anti-inflammatory properties – which can give your dog’s immune system a boost
Pea Protein Ingredients

Pea Protein

Contains many amino acids necessary for healthy body function. It is a great source of iron and lysine, which may help support muscle growth and a healthy immune system.
Eggs Ingredient

Eggs

High in protein, essential amino acids and fatty acids. They have a unique nutrient profile and are highly digestible.
Salmon Ingredient

Salmon

Excellent source of omega-3 fatty acids, which support the immune system, may decrease inflammation, and keeps your dog’s coat looking shiny and healthy
Brewer's Yeast Ingredient

Brewer’s Yeast

A high-quality source of protein, essential amino acids, B vitamins and antioxidants that offer many benefits for your pets, such as improving the skin and coat, helping reduce anxiety and stress and promoting overall health.
Carrots Ingredient

Carrots

Carrots are rich in Vitamin A, providing a host of nutritional benefits to your dog. Carrots are loaded with beta-carotene, an antioxidant that promotes eye health.
Chickory Ingredient

Chicory

High in antioxidants and a natural fiber source, used as a prebiotic to help support good digestion and mineral absorption
Oats Ingredients

Oats

Contains many amino acids necessary for healthy body function. It is a great source of iron and lysine, which may help support muscle growth and a healthy immune system.
Quinoa Ingredient

Quinoa

A nutritious complex carbohydrate source, rich in protein, fiber, B vitamins and minerals
Chia Seeds Ingredient

Chia Seeds

Rich in antioxidants, a source of fiber, iron, calcium, and omega-3 fatty acids to support healthy skin and coat

HONESTY & AUTHENTICITY

Checkmark Icon

All Because It’s Better products feature plant-based and alternative proteins of the highest quality and human-grade food ingredients.

Checkmark Icon

Our food is AFFCO approved to the highest standard meeting “All Life Stages” qualifications.

Checkmark Icon

We wouldn’t feed your dog anything we wouldn’t eat ourselves, and we stand by every ingredient.

CLEAN PROTEIN IS MORE NUTRITIOUS

Because It's Better clean protein graph
Because It's Better clean protein graph
Clean Protein Graph Mobile
Because It's Better Food

SUSTAINABLE CLEAN PROTEIN DOG FOOD

Complete nutrition with clean proteins, vitamins, and minerals. 

Because It's Better Treats

SUSTAINABLE CRUNCHY & CHEWY DOG TREATS

Plant-based tasty snacks that go the extra mile with healthy ingredients.

Because It's Better Toppers

SUSTAINABLE DOG FOOD TOPPERS

All-natural plant-based sprinkles to make mealtime even more delicious.


JOIN THE PACK

Because It’s Better Sustainable Pet Food Movement and show that you…

  • This field is for validation purposes and should be left unchanged.