why it’s better
Quality is everything
We believe that you are what you eat, and that goes for our dogs too.
Clean, plant-based & alternative proteins
The plant-based and alternative proteins we use are rich in all the nutrients and amino acids your dog needs for a healthy, balanced diet — and they leave a much smaller carbon pawprint than the regular meat-based proteins used in other pet food. A small daily change can make a big difference for your dog and the planet.
Alternative Protein Source
No Animal By Product
No Animal Cruelty
OTHER QUALITY INGREDIENTS
HONESTY & AUTHENTICITY
All Because It’s Better products feature plant-based and alternative proteins of the highest quality and human-grade food ingredients.
Our food is AFFCO approved to the highest standard meeting “All Life Stages” qualifications.
We wouldn’t feed your dog anything we wouldn’t eat ourselves, and we stand by every ingredient.
CLEAN PROTEIN IS MORE NUTRITIOUS
SUSTAINABLE CLEAN PROTEIN DOG FOOD
Complete nutrition with clean proteins, vitamins, and minerals.
SUSTAINABLE CRUNCHY & CHEWY DOG TREATS
Plant-based tasty snacks that go the extra mile with healthy ingredients.
SUSTAINABLE DOG FOOD TOPPERS
All-natural plant-based sprinkles to make mealtime even more delicious.
JOIN THE PACK
Because It’s Better Sustainable Pet Food Movement and show that you…