The most important thing to look for in a pet food, is to ensure that it meets the protein and nutrient requirements to ensure your dog has a healthy balanced diet. Pet Food that is AFFCO approved meets these requirements. So always look for the AFFCO approved label on pet food bags.

But with all the money national brand pet food companies spend on marketing how do you know the right brand for your dog?

We believe the right choice is to be true to yourself and true to your dog.

Our advice is to buy a pet food that meets your dog’s nutritional requirements and is in line with your values.

If you love your dog and care about our planet – you will love “Because It’s Better”.