Better Kibble Deluxe Chicken Recipe for Dogs
$12.99 – $29.99 — or from $11.04 – $25.49 / month
Our Better Kibble is the next generation in dog food. Our Deluxe Chicken Recipe has U.S.A. Antibiotic-free Chicken as its first ingredient. Slow baked at 170 degrees and air dried to seal in all the nutrients and goodness. Better Kibble not only gives your dog superior nutrition but also an abundance of flavor and a semi-moist texture your dog will love.
WHY BETTER KIBBLE?
Real Protein is ALWAYS Our #1 Ingredient
Pantry Safe, No Fridge, Freezer or Prep Required
Slow Baked at 170° & Air Dried to Retain Nutrients
Ranked #1 in Independent Taste Tests
Texture Loved By Picky Eaters and Seniors
Grain Free & No Artificial Preservatives
BETTER IS BEST
We are what we eat — and that goes for our dogs too. We want to ensure our furry friends live their healthiest and happiest lives. That’s why we make our food using only fresh, whole, high-quality ingredients that are slow cooked at 170° to ensure they retain all their nutrients and the delicious taste of our ingredients.
COMPLETE INGREDIENTS LIST
Chicken, Bovine Plasma, Coconut Oil, Flaxseed, Vegetable Glycerin, Carrots, Blueberries, Cranberries, Dried Eggs, Chia, Kelp, Pumpkin, Natural Flavor, Apples, Salt, Fish Oil, Tricalcium Phosphate, Dried Saccharomyces Cerevisiae Fermentation Product, Mixed Tocopherols (preservative), Rosemary Extract (flavor), Vitamins (Vitamin E Supplement, Calcium Carbonate, Vitamin A Supplement, Niacin, D-Calcium Pantothenate, Riboflavin, Thiamine Mononitrate, Biotin, Vitamin B12 Supplement, Vitamin D Supplement, Vitamin B6 Supplement, Calcium Iodate, Folic Acid), Minerals (Potassium Chloride, Zinc Sulfate, Zinc Proteinate, Iron Proteinate, Iron Sulfate, Copper Sulfate, Copper Proteinate, Manganese Sulfate, Selenium Yeast, Manganese Proteinate).
Upcycled Ingredients: Flaxseed, Carrots, Chia, Pumpkin
NUTRITION STATEMENT
Better Kibble Deluxe Chicken Recipe by Because It’s Better is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for All Life Stages.
GUARANTEED ANALYSIS
| Crude Protein (Min.) | 26.0% |
| Crude Fat (Min.) | 21.0% |
| Crude Fiber (Max) | 4% |
| Moisture (Max) | 24.0% |
Elevate your dog’s mealtime with our Deluxe Chicken Recipe
Crafted with care using only 21 high-quality ingredients, vitamins, and minerals, our unique semi-moist texture ensures your dog’s tail will wag with delight and their appetite satisfied. Discover why our nutritious ingredients and meticulous cooking process make us a top choice for health-conscious pet owners.
Free Range Chicken
Dried Eggs
Coconut Oil
Blueberries
Carrots
Pumpkin
Kelp
Fish Oil
Chia Seeds
What People Are Saying
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Barnara Vicedomini –
I purchased this item from my local supermarket about a month ago.
I have never seen it in the store before, but as I was down the pet food aisle, I spotted this product. I took the bag from the shelf, read the ingredients, and quickly added it to my cart. I fed this to my 2 dogs that same night, and I tell you, they loved it. So, from then on, I have used this dog food and my dogs are very happy about this. I have noticed a change in their coats, along with better belly health. I give this product 5 stars, and so do my 2 dogs. They are elderly and I am always looking for an alternative for dry kibble. This fits the bill because it is semi-moist.
Brandon Sanchez –
Please for the love of dogs do not stop making your BetterKibble line. Also do not sell out to Purina cause they’ll change the ingredients. This is the only food that my dog will eat. I’ve tried everything even Farmers Dog and he only eats BetterKibble and he goes crazy for it. It has become hard to find now and I’m worried that something is going on with the company. Please tell me there is nothing to worry about.
Michele Davidson –
My dog actually devoured it and I’m interested in trying some of your other flavors and products.
Ellen Barbara –
My dogs LOVE THIS!!!
Linda Bush –
I brought better kibble semi moist gourmet dog food. My dog seems to like it.
Stefani Rizer –
I found Better Kibble at my grocery store. It’s labeled Better Kibble Semi Moist gourmet dog food Prime Beef recipe and my dog loves it.
Diana Marsh –
My Border Collie is incredibly picky and GI sensitive but she will eat this product of yours. I have tried other products and nothing has worked.
Pamela Long –
My dog loves it and she is a very picky eater!
Julia North –
I bought a bag of Better Kibble Chicken Semi Moist Gourmet Dog Food and my dog loves it.
Susan McLaren –
I purchased your product “Better Kibble Semi Moist gourmet Dog Food.” It’s awesome and my dog loves it.
Jean Maples –
Hi. I have recently purchased Better Kibble semi-moist at a store. Picky little dog, won’t eat any kind of manufactured dogfood. She LOVES your kibble. Thanks 😊
Dana –
I was so Happy to Find a Quality Product for my FurBaby. My Dog Loves this he will run from upstairs when he hears the Bag. This food has helped with my dogs Digestion and more solid Bowel Movements. This product is excellent. Nothing compares & I couldnt be more grateful and happy to have this product available. I have actually tried their treats and they have been great as well! Thank You 🙂
Sandra Polotaye –
My 13 year old cockapoo will not eat any kind of dog food . I have been cooking chicken for him for almost 4 years. I’ve tried all the tricks to try to get him to eat any kind of dog food without success.a. I’ve tried the Farmers Dog, which he ate for around 9 months when he decided he didn’t like that and I was left with a freezer full of dog food. While I was grocery shopping a week ago I saw Better Kibble and decided to try it. Fed him dinner that night and he ate the kibble before he ate his chicken. Surprised the heck out of me. we were leaving the next day for vacation and I stopped cooking chicken, put it in the freezer, went back to the grocery store and stocked up on Better Kibble to take with us instead of fresh cooked chicken. We are now in our second week and he continues to eat like it was one of his treats. please don’t sell to anyone or I will have to cook for him again. Thank you, Thank you.
Zach (verified owner) –
Im so happy I discovered better kibble! It’s always been a challenge to find a dog food my pup wants to eat. This was it. She’s happier, seems healthier and hungrier than ever before. Thank you, Better Kibble.
Daisy –
My Shih Tzu and Maltese are very picky. They refuse to eat most kibble and I usually end up having to home cooking or buy wet food. When I tried this product, they cleaned their bowl and kept looking at me for more. I gave them a little bit more and they cleaned their bowls again. I’m very glad I found this, make feeding time so much easier now.
Melissa Shipe –
Found this at the grocery store! Didn’t have time to get to the pet store for the usual high quality dog food that my pup is honestly never too excited about eating. Well, this food changed the game. I love the ingredients and my dog LOVES mealtime now. So happy to have found you!
Anna Tyrpin –
My dogs love this food 🐕
Nancy –
I have an extremely picky dog that will eat. She eats nothing whether it’s home-cooked, frozen raw or freeze dried raw. I’ve been gone crazy trying to find a food that she likes. She loves this. I insist on feeding my dog only the best, which is why I was shooting for the home cooked and raw foods, but what good does that do if she won’t eat.. Thank you so much and please do not sell out to any of the big “Pharma” dog food companies, and please keep making this wonderful semi moist dog food with wholesome clean ingredients. This food is a lifesaver for my picky little Whippet.
Kathryn –
My dog has refused dog food for 2 years untill we tried this. Awesome product. But hard to find where we live
Chris –
My dog is so finicky never eats anything and he eats this immediately!
Stacey –
We have tried every kind of dog food out there. This is the only one our pup can eat. He is a very picky eater and won’t eat out of a bowl. He is also sensitive to preservatives (i e tocopherals) and the better kibble semi moist food doesn’t have those. This food fixed a lot of the issues he was experiencing. So happy we found it. I get nervous when our store doesn’t have it. Please don’t stop making it!
Patricia Cowan –
WOW! Finally a great moist kibble. Lots of outstanding ingredients so good for doggy health. I have always made my own food for dogs somewhat like the Farmer’s Dog mixes. But, they are expensive and I just can’t afford that brand. SO, added to my homemade food, the result is outstanding. How great is that…my Border Collies absolutely love this soft kibble and have nosed the bag out of the pantry and brought it to me for more please!!
Craig –
Great product. Would *love* to see it sold on the website again, as ordering is more convenient for many people. Plus, the only store that has Better Kibble locally only carries the one pound bag. Being able to buy in larger quantities and direct from the maker helps save money.
Les –
They need this at the dog store. My cockapoo loves this. I can’t get her to eat kibble but she ate this one . I’m so glad they have a 3 pound bag !
Lois –
My dog loves this!
Tammy –
I’m impressed with the ingredients. My 16 yr old chihuahua has just had dental surgery losing two teeth and hard kibble was difficult. She doesn’t care for watered down kibble either. I bought different types of fresh chicken style dog foods that worked for a bit, but she quit eating that too. She is diagnosed with a bit of a kidney issue, but she hates the kibble/ wet food meant for this problem. I went looking for a soft dog food that she might actually eat and was blessed to come upon this product. I was afraid she wouldn’t like it and if she did she’d get the runs because I couldn’t mix it with anything she would eat. So far there has been no issue with stomach upset or bowel issues. I thought it seemed a bit dry, but she doesn’t appear to care. With any luck this will stay as her choice of foods. I even use this as a dog treat when she wants one. Maybe it’s just me, but I find it a bit pricey, well worth it if she continues to eat it, it’s only been a couple of days, but I’m heartened that she’s eating.
Helen (verified owner) –
Have a Pomerian and very picky what he eats, which is only chicken he will be 3 in January and all he will eat is chicken, your dog food and cooked chicken. So whenit is out of stock I have to cook him chicken or he wont eat. He just loves you chicken product, so please keep it up for Kiowa’s sake.
Chelsea Lawlor-Ellsworth (verified owner) –
Thank you for your review, Helen! So glad to hear your Pomeranian is loving their Better Kibble!
Chelsea Lawlor-Ellsworth (verified owner) –
Love to hear this, Lois! Thanks for being a part of the Because It’s Better family <3
Chelsea Lawlor-Ellsworth (verified owner) –
Craig – we are back!!! So glad to hear your dog loves Better Kibble and we are so happy to be able to offer it on our website again!