Your Cat
Deserves Better.

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High-quality, Human-grade cat food

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Delicious paté texture cats love

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Made with real meat as the #1 ingredient

What We’ve Got Cooking

Beef Recipe
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Chicken
Recipe

Feed your cat better with this human-grade, high-protein meal with real chicken in a delectable paté texture.
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Chicken Recipe
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Turkey
Recipe

Give your kitty the taste they crave with real turkey as the #1 ingredient in this high-quality, human-grade paté.
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Salmon Recipe
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Turf & Surf
Recipe

Made with real beef, chicken, and pollock, our Turf & Surf recipe has a smooth texture cats can’t resist.
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Our Mission

We believe our furry family members deserve better – wholesome meals made with high-quality ingredients and a taste they crave. That’s why we craft our food from recipes inspired in our own kitchen, delivering the nourishment pets need to thrive, with pantry-ready convenience that fits your lifestyle. Because when it comes to those we love most, better is best.

What Our Customers Are Saying About Us

★★★★★
My cat was just in love with these pates. She would finish them all in one go. Always meowing a lot when I would even reach for a packet! She is usually picky too and doesn’t finish her meals well when it is only gravy, so I’m glad I got a good pate form she can completely finish well.
★★★★★
We have two outdoor and one indoor cat, and they all go crazy for this food! They love the flavor/scent and always get excited for it. I love that it's made with chicken and other healthy ingredients. I also love that it's individually packaged and the pouches are easy to squeeze out than using cans. This is a win win for us and the cats, and we will definitely keep using this brand!
★★★★★
This cat food was a winner! Not only does it have excellent ingredients, but both my finicky cats loved it.
★★★★★
My cat loves these Because It's Better pate meals. My cat has dental problems so this is really easy for him to eat because it has a thinner and super smooth texture. It has a great list of ingredients and it's easy on his stomach.
★★★★★
The pate texture is perfect for all ages, even the older cats or ones with dental issues. Plus, the moisture content helps keep them hydrated, which is so important.

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