Your Dog
Deserves Better.

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Slow cooked for maximum flavor

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Real meat is our #1 ingredient

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Made with human-grade ingredients

What We’ve Got Cooking

Beef Recipe
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Chicken
Recipe

KEY INGREDIENTS
Chicken - Fetuccine
Carrots - Peas
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Lamb Recipe
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Lamb
Recipe

KEY INGREDIENTS
Lamb - Chicken broth
Rice - Spinach - Carrots
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Beef Recipe
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Beef
Recipe

KEY INGREDIENTS
Beef - Sweet Potatoes
Carrots - Oats - Celery
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Our Mission

We believe our furry family members deserve better – wholesome meals made with high-quality ingredients and a taste they crave. That’s why we craft our food from recipes inspired in our own kitchen, delivering the nourishment pets need to thrive, with pantry-ready convenience that fits your lifestyle. Because when it comes to those we love most, better is best.

What Our Customers Are Saying About Us

★★★★★
Finding one food that both of my dogs love has been nearly impossible. Until now. The first night we served Because It's Better Entrée, they both inhaled it and then followed me around the kitchen like little shadows. It's easy, clean, and delicious. Highly recommend!
★★★★★
My dogs loved these packets. They don't have any health issues and usually eat a grain free kibble. However we do add "toppers" to their bowls, and this worked great for that. The taste seemed to be good for our dogs, and there were no tummy issues from it.
★★★★★
First of all, I love the pouches no more smelly cans in the trash. Pup loves them all but the chicken and pasta definitely is his favorite. It looks good enough for me to eat not like those mystery cans I get at the market.
★★★★★
My dogs loved these! Human grade meals and the quality is there! Never had such an aggressive appetite as with these! Definitely recommend!
★★★★★
Pups absolutely adored this food! We have two Australian Terriers who we spoil whenever possible. This dog food was specifically selected as it is made with good-for-dogs but human grade foods. Oh my goodness, they absolutely devoured it. One pup kept licking his bowl for a couple minutes after the food was all gone.

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