Gently air-dried dog food
with real ingredients you can see.

Our mini doodle can be a little picky when it comes to dry food. Thought I’d try this air dried food to see if she likes it. She gobbled it right up! It smells great too. Now she comes running to her bowl.

My dog Hopper needs a topper for his food, and I have tried several that he likes. But this one he LOVES, and I love all the natural ingredients. I would recommend this to anyone who has a picky dog, and I’ll be buying more.

I am very impressed with the ingredient panel in this dog food! All of the ingredients are very clean and healthy, and beef is the number one ingredient. The food looks and smells appetizing, and you can see the individual ingredients in each piece! My girls go crazy for this stuff, and their skin/coat has never looked better. I am glad we made the switch!

After trying so many options, I finally found something my senior pup with bad teeth actually loves. She’s super picky, but she goes crazy for Because It’s Better. At first, I mixed it with her kibble—she’d spit out the hard pieces and only eat this! Even her 80lb brother started sneaking bites, so now he gets a scoop as a topper too. It’s such a relief to see them both happy at mealtime, and it puts my mind at ease knowing she’s not struggling to chew or swallowing hard kibble whole anymore.

My dog gobbled this up! The only downside is that that it’s a small bag. I wish it came bigger to give her more servings. But this can definitely pass for treats!

My picky dog absolutely loved these. Typically we need to add something into kibble to get her to eat it, but she enjoys this food as-is. All the cats could smell it and wanted it too. The bits seem to be a little chewy which is a nice texture, and I’ve included a quarter for scale so you can see the size. The ingredients look great, and it’s nice that it doesn’t need refrigeration. The price point is higher than that of standard dry food, but it may be comparable to refrigerated/frozen, or even better. Not sure as I’ve never used those. I wish it came in a bigger size for large dogs like mine (German Shepherd)

Great quality, natural ingredients and REAL FOOD. I like that I know my husky is eating good when he’s eating this. My husky smashed this when I added it to his food, he actually picked it out to eat it. I mixed it in because it was a small bag and I wanted to introduce it slowly.

Pups absolutely adored this food! We have two Australian Terriers who we spoil whenever possible. Several months back we switched their wet dog food with homemade dog food. On occasion we do give them store bought wet food. This dog food was specifically selected as it is made with good-for-dogs but human grade foods. Oh my goodness, they absolutely devoured it. One pup kept licking his bowl for a couple minutes after the food was all gone. The packaging makes it a little difficult to get all the food out without making a mess and the price is a bit on the high side at $34.99 for a six pack. However, quality dog food that I trust can be hard to find. This is definitely a hit in this family and I look forward to giving them some of the other flavors offered. They thoroughly enjoyed the beef stew with veggies.