Introducing
Better Kibble Semi-Moist Gourmet Dog Food
Ultra-premium, fridge-free dog food for pet parents who care about the ingredients that go into their best friend’s bowl – and belly.
Deluxe Chicken Recipe
with fresh chicken, carrots, chia seeds, eggs, apples, and cranberries
Prime Beef Recipe
with fresh beef, peas, carrots, chia seeds, egg, and blueberries
Supreme Salmon Recipe
with fresh salmon, flax seed, carrots, eggs, and blueberries
Superior Ingredients 
Superior Nutrition
The Next Generation of Dog Food
We are what we eat — and that goes for our dogs too. We want to ensure our furry friends live their healthiest and happiest lives. That’s why we make our food using only fresh, whole, high-quality ingredients that are slow cooked at 170° to ensure they retain all their nutrients and the delicious taste of our ingredients.
Real PROTEIN
is always our #1 ingredient.
ARTIFICIAL FLAVORS
in any of our recipes, ever.
Slow Cooked at 170°
to retain important nutrients.
Semi-Moist, Chewy
texture that dogs love!
No Refrigeration Needed
just reseal the bag to sustain freshness.
Ranked #1
by dogs in independent taste tests.
Semi-Moist Texture with Fresh Meat in Every Bite.
The soft, chewy goodness of fresh ingredients finally meets the fridge-free convenience of kibble.
IT’S ALL IN THE DETAILS.
Our formulas are backed by science, giving our pets the exact right amount of carbs, protein, and fiber they need to sustain a healthy and active lifestyle. We never include artificial flavors or preservatives. Our food is grain free and never includes starches or cheap fillers.
High Quality, Clean, Sustainable Protein
JOIN THE PACK
Because It’s Better Sustainable Pet Food Movement and show that you…
