About Because It’s Better

Because it’s Better is the newest addition to the Scott Pet family of brands— a family-owned business headquartered in Rockville, Indiana that started from a pure love and passion for pets. As a leader in the pet industry since 1975, and pet parents ourselves, we understand that our pets are truly part of the family and we take that responsibility very seriously. We provide high-quality, safe, and healthy products for pets of all breeds, sizes, ages, and life stages.

Our Mission

We created Because It’s Better to provide delicious, high-quality pet foods for your furry family members. We believe all pets deserve to eat better, not overly-processed, bland and boring food. We focus on delivering the highest quality pet food, using human-grade and air-dried processes and recipes with real meat as the first ingredient and superfoods to help your pets live their healthiest, happiest lives. Because they deserve better!

What Sets Us Apart?

Commitment to Quality

Every Because It’s Better recipe is produced in the USA with the highest-quality ingredients and processes to lock in flavor and nutrition.

Taste They Crave

Each recipe starts with high-quality proteins like chicken, salmon, or lamb and wholesome fruits & veggies for a drool-worthy meal that will have them running to their bowl.