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Introducing

Better Kibble

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Ultra-premium, fridge-free, semi-moist food for pet parents who care about the ingredients that go into their best friend’s bowl – and belly.

Better Kibble for Dogs Group Bags

Better Kibble for Dogs

Better Kibble for Cats Group Bags

Better Kibble for Cats

http://Because%20It's%20Better%20Products

Products

Plant Based Protein Good for Everyone!

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Ready to make the small step in providing a better food alternative for your dogs that will also help our planet? It’s easy – and we have a variety of products that we know will fit the needs of your pup!

NUTRITIOUS CLEAN PROTEIN

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No Animal Meat

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Alternative Protein Source

Plant Protein Icon

Plant
Protein

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No Animal By Product

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No Animal Cruelty

WHAT PEOPLE ARE SAYING

“
Lylah loves it and can’t wait to eat it because it’s so tasty and my favorite part is they are a sustainable company – all the protein comes from clean protein sources with no animal meat or animal cruelty.”
Emily from California
“
I’m not kidding when I say these are the only treats our dogs can have that don’t mess their little tummies up!”
Olivia from California
“
Sustainable dog treats, nutritious, clean protein, and made in the US. Because it’s Better is a healthier option for your dogs and better option for our planet… All the things I look for when I’m shopping for Marley.”
@melrodstyle
“
Two paws up from Izzy! Judging by her taste test she’s a huge fan of Because It’s Better!”
@erinobrienn
“
We get asked all the time what treats we use for training and we’re currently loving Because It’s Better!”
@secretlifeoftali
Free shipping on orders over $24!