Better Kibble Deluxe Chicken Recipe for Cats

(5 customer reviews)

$13.99 or Original price was: $13.99.Current price is: $11.89. / month

Our Better Kibble is the next generation in cat food. Our Deluxe Chicken Recipe has U.S.A. Anti-biotic Free Chicken as its first ingredient. Slow baked at 170 degrees and air dried to seal in all the nutrients and goodness. Better Kibble not only gives your cat superior nutrition but also an abundance of flavor and a semi-moist texture your cat will love.


Real Protein is ALWAYS Our #1 Ingredient

Pantry Safe, No Fridge, Freezer or Prep Required

Slow Baked at 170° & Air Dried to Retain Nutrients

Ranked #1 by Cats in Independent Taste Tests

Texture Loved By Picky Kitties and Seniors

No Artificial Preservatives or Flavors


We are what we eat — and that goes for our cats too. We want to ensure our feline friends live their healthiest and happiest lives. That’s why we make our food using only fresh, whole, high-quality ingredients that are slow cooked at 170° to ensure they retain all their nutrients and the delicious taste of our ingredients.

More about better kibble for cats


Chicken, Natural Flavors, Vegetable Glycerin, Flaxseed*, Salmon Oil, Brewers Dried Yeast, Carrot*, Dried Egg, Salt, Kelp, Phosphoric Acid, Taurine, Mixed Tocopherols (preservative), Rosemary Extract (flavor), VITAMINS: (Calcium Carbonate, Vitamin E Supplement, Vitamin B3 Supplement, Thiamine Mononitrate, Vitamin A Supplement, Pyridoxine Hydrochloride, D-Calcium Pantothenate, Riboflavin Supplement, Vitamin D3 Supplement, Vitamin B12 Supplement, Folic Acid, Biotin), MINERALS (Zinc Proteinate, Iron Proteinate, Potassium Chloride, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Calcium Iodate)

Upcycled Ingredients: Flaxseed, Carrots,


Better Kibble Supreme Salmon Recipe by Because It’s Better is formulated to meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles for All Life Stages.


Crude Protein (Min.)28.9%
Crude Fat (Min.)20.0%
Crude Fiber (Max.)4.0%
Moisture (Max.) 21.0%
Daily Feeding Guidelines Better Kibble Deluxe Chicken Recipe for Cats is 3,200 kcal/kg
Feed Your Cat: .40 Cups .53 Cups .66 Cups .75 Cups .9 Cups
Kcal/day: 140 186 231 263 315


Our ingredients and cooking process combined with a unique semi-moist texture will guarantee to have your fluffy friend’s mouth drooling with anticipation. Our Deluxe Chicken recipe has only 15 high-quality ingredients, plus vitamins & minerals.


Free Range Chicken

Flax Seed





Dried Eggs

Bovine Plasma

Bovine Plasma

Fish Oil

Salmon Oil

We make cats happy graphic

What People Are Saying

  1. Michelle Walsh

    Just purchased some for my cat he went crazy over it!

  2. Rain Cox

    Hi, I just bought the better semi moist kibble for cats at Safeway today and my cat loved it. Well I was looking on your website and there is only products for dogs on here. Is this a brand new product, and that’s why it’s not on your website yet or did I buy a different brand? I am trying to feed my cat better food and I just want to make sure that this brand is safe and healthy for my cat. I just would like to learn a little bit more about this product.


    Purchased a bag last week, and neither of my two cats ate any. One brief sniff, and that was it. And, I don’t know how long this sat on the grocery shelf, but it was really dry and gross looking. Not like the pictures shown here. This was a real waste of my money. Did not want to give it even one star.

  4. T

    Have you all lost your damned minds? Nearly $300 for 20lbs of this stuff? That’s nearly a full month’s food budget for a single person. How do you live with yourselves?

  5. Gizmo, Pookie, Squeaker and Azriel’s mom

    I have THE WORLDS MOST picky cats! With dry kibble, their noses go up in the air and they just walk away. With wet food? It has to have gravy (and then they just lick the gravy off and leave the rest behind) 🙄.

    After reading about Better Kibble, I went to Safeway and picked up a bag of both the chicken and the salmon, just to see if there was a slim chance they’d eat it.
    WOAH! They both scarfed it up really quickly and then begged for more!
    I am so happy to have FINALLY found a food they love and will eat!
    Ordering more today!

  6. Chelsea Lawlor-Ellsworth

    OH MY GOSH! Thank you for this review – we are SO HAPPY your cats are loving mealtime and getting all the nutrients they need!! We love Gizmo, Pookie, Squeaker and Azriel!

  7. Chelsea Lawlor-Ellsworth

    We are so sorry to hear that our Better Kibble for Cats is out of your price range :(. We are priced according to our process and the high quality ingredients we use. Unlike most dry kibbles on the market, we use REAL ingredients that you could find at a supermarket, and meticulously prepare our food in small batches so each bag contains the maximum amount of nutrients and flavor possible. We do always keep accessibility in mind, and have made sure to price ourselves significantly more affordable than other premium cat foods on the market!

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